Professional Experience
Sep - Oct 2023
Team Leader
University of Sydney
Led a project to develop a holistic business strategy for an Artificial Intelligence technology company in Victoria.
Used mind maps and diagrams to record, organise and structure our ideas in marketing, financial and management strategies.
Analysed the company’s macro- and micro-environment (e.g., customer persona, competitor profile, etc.) and researched potential funding sources.
Presented our analysis and recommendations in PowerPoint and provided a funding sources list in an Excel file.
July - Dec 2020
Marketing Assistant
2Future Education
Communicated with new international students to deliver our company’s value and promote our company’s services.
Liaised with the Student Unions and enhanced our brand image by sponsoring and attending their events, giving a brief presentation about our company’s service, and giving out our handouts.
Connected with students, tutors and clients through WeChat, WhatsApp and other social media to provide online and offline support.
June - Aug 2017
Social Media Specialist
Zhi Shui Cultural Organisation
Managed two social media accounts simultaneously:
Coordinated with content creators by selecting and designing strategic topics and polishing projects.
Scheduled and delivered posts and sectors according to their priorities.
Monitored and analysed readers’ activity and trends.
Assisted with planning and organising events.
Commercial Promotion:
Explored and understood client (needs, value, strategy)
Connected client profiles to our audience’s persona and developed content’s value proposition and structures.
Classic Musical Conference
Informed both local and German musicians of the performance schedule.
Arranged appropriate interactions between musicians and the audience.
WeChat Official Account 1: Le Huo Ru Gao (乐活如皋)
WeChat Official Account 2: Xin Ru Gao (新如皋)
July 2014
Journalist Assistant
Rugao Media Group